The Best Fake IWC Pilot’s Chronograph 41 Is At Home In Downtown Manhattan

For years, fake IWC’s Pilot’s Watch collections hovered around 43mm, and while that size is by no means large by today’s standards, for a smaller wrist like mine, I’ve always yearned for something slightly smaller.

Luckily, IWC copy has listened to consumer feedback and introduced a 41mm Pilot’s in 2019 with their Spitfire collection. In 2021, the 41mm copy IWC Pilot’s Chronograph broadens its appeal further with the introduction of blue or green dial variants.
There are two main talking points behind these new Pilot’s. The first is the inclusion of IWC’s (relatively) new calibre 69385 column-wheel chronograph movement.
The second point is the introduction of the brand’s new EasX-CHANGE strap system. I don’t know about you, but I certainly won’t miss fudging around with spring bars and the various tools that manipulate and remove them.

As its name implies, the 41 mm fake IWC Pilot’s Watch Chronograph stainless steel case is sized at 41mm. Buyers have the choice of a calfskin strap or stainless steel bracelet with a fold-over clasp.
The model that we tested was the IWC ref. IW388101 replica with a blue dial and blue calfskin strap. For purposes of our test, IWC also sent their newly redesigned stainless steel bracelet. Price as tested (with the calfskin strap) is $6,500. Should you wish to purchase the version with the stainless steel bracelet (ref. IW388102), expect to spend $7,200.

Perfect Replica Patek Philippe Ref. 5236P-001 In-Line Perpetual Calendar For Sale

This year’s Watches and Wonders was a good one for perpetual calendars. A. Lange & Sohne dropped a beauty, Bulgari broke a record with theirs, and IWC somehow managed to make one look quite rugged with their Big Pilot Top Gun Mojave, but it was perfect fake Patek Phillipe that really made me go wow. I’m pretty sure this is the first time I’ve ever written about Patek, not just on Worn & Wound, but in general.

While a brand I revere, as does anyone who would consider themselves a watch enthusiast, I think of them as a stern elder or boss. I smile, nod, but ultimately keep my distance. But over the last year my random horological research has turned towards perpetual calendars, perhaps just to tease myself with that which I’ll never own, which inevitably brought me to the steps of the fortress that is Patek.

One of the interesting things about perpetual calendars is that despite sharing the same information (time, calendar, leap year, moonphase, etc), and, you know, knowing the amount of days in each month, every brand does it a little differently. Some opt for more visual complexity than others, which typically requires bouncing your eyes between several tiny sub-dials. Perhaps that’s what you want with your six-figure watch, but with the Patek Philippe ref. 5236P-001 replica with blue dial has simplified the task to a glance.

As you can plainly see from the picture, the day, date, and month appear in a wide aperture below the logo in a straight line. You read it as you’d say it. At six is the seconds hand with a moonphase with small apertures to right and left, one for the leap year (4 indicating it is indeed a leap year) and the other for AM/PM as white and blue fills. Otherwise, two fence post hands point to the hour and minutes. Simple, graphic, legible.

Additionally, it’s a plainly handsome Patek Philippe copy watch with blue leather strap. Classic, but not fussy, it mixes generally conservative hands, dial furniture, and printed indexes with a vertical brushed blue surface that adds some needed texture and personality. The case is 41mm of 950 platinum with a diamond stuck between its lugs at six, which is something Patek does on platinum watches because you wouldn’t want someone to think this was some run-of-the-mill white gold Patek, would you? And that’s that. Truly understated for what it is. At a trifling $130,000, and likely unavailable to you even if you won the lotto tomorrow, this one gets placed firmly in the horological musings pile, but hey, it’s really pretty isn’t it?

Best Luxury Replica Rolex Submariner 116610 Vs. Omega Seamaster 2531.80

Rolex Submariner 116610 Replica With Black Dial

And there it is. Many guessed this little black number would run out as the winner of my prelims. But it didn’t. Yes, it made it into the top three but “only” managed to take the bronze. It is still one of the most sought-after watches which is understandable.

The iconic design has only been slightly altered, keeping the original DNA intact. In my opinion, the Rolex Submariner replica with steel case has been updated for a modern audience in the best way possible. The Submariner is the diver of divers for a reason. And yet, regrettably, it’s nearly impossible to buy one without having to fork out too much money which is also the main reason not to buy one.
Omega Seamaster 2531.80 Fake With Blue NATO and Rubber Strap

While the price tag for one watch is the reason to look at something else, for this one it is the reason to pull out the bank card. This model is definitely underrated and because of that, it is a great bang-for-buck diver. You simply can’t go wrong with the Omega Seamaster 2531.80 copy with blue bezel.

It took me too long to appreciate this watch to the fullest due to the bracelet. After wearing it on nato and the funky rubber Seamaster straps for most of the time, nowadays I (finally) enjoy it on the bracelet most of the time. Another reason why the Seamaster is an awesome watch, it came in multiple sizes. My better half loves the mid-size I bought for her.

If you’ve got a need for speed the cheap fake TAG Heuer x Porsche pop-up is a watch-lover’s delight

At the start of last month, TAG Heuer replica announced a partnership with a pretty special brand: Porsche. Why you might ask? What’s the difference between this and any old automotive / watchmaking relationship? The difference lies in the closely linked histories of these two brands, both united by a passion for going fast and the talismanic word “Carrera”. To celebrate this relationship, a Swiss movement replica TAG Heuer x Porsche pop-up has just opened in Chadstone, Melbourne, which is showing a number of vintage Heuer Carrera references in an exposition of the shared history between TAG Heuer and Porsche.
The linked history between TAG Heuer clone and Porsche begins in 1950, nearly a decade and a half before both companies released products named Carrera in 1963.

In the middle of last century, the Carrera Panamericana car race first ran in Mexico, covering more than 3500km as it snaked its way though the countryside. It was an extremely dangerous race with minimal safety precautions, leading to its cancellation after only five years and more than 20 deaths. Nevertheless, the high-octane legend was born.
Now in 2021, the two brands have come back together in collaboration (despite some photography from TAG Heuer hinting at the partnership back in 2020), with the silver dial replica TAG Heuer Carrera Porsche Chronograph offering a fusion of this adrenaline-fuelled legacy.
TAG Heuer x Porsche pop-up in Chadstone is almost like a small shrine to this history with a crisp white Porsche 911 Carrera taking centre stage and a series of cases showing off some important vintage Heuer Carrera watches.
As well as the vintage watches on display, there are also a number of modern 1:1 quality replica TAG Heuer references, including the two Carrera 160 Years Limited Editions, which were released last year for the 160th anniversary of the brand.

Both watches were inspired by pieces from the Heuer archives, and the pop-up offered a great chance to see the original vintage watches next to their modern versions.
Not only are you able to see exactly where the inspiration for the recent limited editions came from, but it’s evident just how faithful the modern references are to the blueprints from decades past. From the logo on the crown down to the iconic Carrera lugs, the current TAG Heuer replica design team did a great job at breathing new life into the design.

The Swiss made copy TAG Heuer x Porsche pop-up in Chadstone will be on display until March 14, so if you’re a watch lover in Melbourne make sure you take the time to go and check it out.
As an added bonus, TAG Heuer have generously offered a gift pack with any watch purchase from the Chadstone boutique while the pop-up is open – all you need to do is mention “Time+Tide” to staff.

Swiss Made Fake Zenith Brings Back Its First And Most Iconic El Primero Calibre With The New Chronomaster Revival A385

A legend is born again: High-quality replica Zenith is bringing back one of the earliest and most emblematic El Primero equipped chronographs from the earliest days of the revolutionary calibre in the form of a Chronomaster revival model.

Press Release

We have requested for a photography session with this watch when it arrives on Singapore shores – we were told next week, and will update you with a hands-on review when we do. Stay tuned.

swiss Movement Fake Zenith El Primero Chronomaster Revival A385 Watch
AAA Perfect Fake Zenith Chronomaster Revival A385

The Zenith Chronomaster Revival A385 is priced at a retail of SGD 11,600 inclusive of GST / USD 7,900 in strap, and SGD 12,400 inclusive of GST / USD 8,400 in the “Ladder” bracelet.

1969 was certainly a year to remember for Zenith and would go down in the annals of watchmaking history as the year that forever changed the chronograph. It was the year that the Zenith El Primero, the world’s first automatic high-frequency chronograph, was unveiled to the world. It made its debut in three distinct stainless steel models.

Among them was the A385, a tonneau-shaped steel chronograph with an eye-catching brown gradient dial, which was the first “smoked” dial ever to be made in the watch industry and for Zenith.

Brown Strap Fake Zenith Chronomaster Revival A385 Watch

In fact, the A385 made headlines back in 1970, when it took part in Zenith’s “Operation Sky”. This extreme test consisted of strapping the watch to an Air France Boeing 707’s landing gear on a flight from Paris to New York to test its resistance to external aggressions such as drastic temperature fluctuations, wind force and changing air pressure. Upon landing, the watch was still functioning perfectly. This daring feat was a testament to the confidence those who had tirelessly worked on the El Primero calibre held, as well as tangible proof that a mechanical movement was superior to the nascent quartz movements of the time, which couldn’t have stood the temperature differences endured by the watch during the flight.

After over 50 years, the time has come for the A385 to make its return in the form of a Chronomaster Revival model. Far more than just a vintage-inspired creation, the Chronomaster Revival A385 is an actual reproduction of the original model from 1969 in an exercise of “reverse engineering” by the Manufacture. Using the original blueprints and production plans, each part of the A385’s 37mm tonneau-shaped stainless steel case, including the pump-style pushers, is faithful to the original 1969 model. The only differences, are the domed sapphire crystal instead of an acrylic glass and the display back instead of the closed solid steel case back, offering an unobstructed view of the El Primero 400 chronograph movement.

El Primero 400

What made the A385 truly stand was its smoked brown gradient dial with a vignette effect that blackens towards the edges and provides a striking sense of visual depth, as if the dial was domed. For this Chronomaster Revival piece, Zenith sought to recreate the same warm tones and gradient effect, almost indistinguishable from the original with its red chronograph central second hand and silvery-white chronograph counters.

Keeping with the retro theme, the Chronomaster Revival A385 is available in two options that could have come straight from 1969: The first is the steel “ladder” bracelet, a modern remake of the Gay Frères bracelets that became emblematic of the early El Primero watches. The second option is a light brown calf leather strap that will develop a unique patina with wear and time.

With its historically correct proportions, striking dial and unwavering El Primero performance, the Chronomaster Revival A385 is a welcome addition to the Chronomaster lineup by those who appreciate the timeless look and feel of this exceptional chronograph.

Steel Bracelet Fake Zenith El Primero Chronomaster Revival A385 Watch
Zenith Chronomaster Revival A385 Specifications

Reference: 03.A384.400/385.C855 / Reference: 03.A384.400/385.M385
Key points: First gradient dial in watchmaking industry back in 1969.
Original Revival of the 1969 Reference A385 with 37 mm diameter.
Automatic El Primero column-wheel chronograph movement.
Movement: El Primero 400 Automatic
Frequency: 36,000 VpH (5 Hz)
Power-reserve.: min. 50 hours
Functions: Hours and minutes in the centre. Small seconds at 9 o’clock
Chronograph: Central chronograph hand, 12-hour counter at 6 o’clock, 30-minute counter at 3 o’clock. Tachymetric scale. Date indication at 4:30
Price $7,900 USD / $8,400 USD
Material: Stainless steel
Water-resistance: 5 ATM
Dial: Smoked brown gradient dial with white-coloured counters
Hour-markers: Rhodium-plated, faceted and coated with beige Super-
Hands: Rhodium-plated, faceted and coated with beige Super-
Bracelet & Buckle: Light brown calf leather strap with protective rubber
lining and a stainless-steel pin buckle / “Ladder” bracelet with stainless steel double folding clasp.



Elegant and High-End Dress Watches of Luxury A. Lange & Söhne Replica 2020

The dress fake watch, an accessory that every man needs is the simplest but most elegant type of watch. Refined, discreet, visually simple but mechanically satisfying, they are all about exclusive materials and finishing, balanced proportions and luxurious but not ostentatious appeal. As 2020 comes to an end, here’s a selection of five of our favourite high-end copy watches of the year.
Part of a trilogy of watches presented to celebrate the 175th anniversary of the Saxon brand, best quality replica A. Lange & Söhne introduces the 1815 Thin Honeygold “Homage to F.A. Lange”, which is a brand new model in this collection – its movement has only been used in the Saxonia collection so far.

This elegant ultra-thin 38mm A. Lange & Söhne 1815 replica dress watch comes in a limited edition of 175 pieces in Lange’s exclusive Honeygold alloy, with a glossy white enamel dial – something rare at ALS, especially for time-only watches – and special finishes on its hand-wound movement, with its German silver bridges showing matte surfaces. Superbly refined, both inside and out!
Quick facts: 38mm diameter x 6.3mm height 18k Honeygold case – white enamel dial – hand-wound calibre L093.1 in-house – alligator leather strap on Honeygold pin buckle – limited to 188 pieces – EUR 33,000

Steve McQueen Monaco sets $2.3 million world record price for a luxury replica Heuer watch

A Monaco wristwatch worn by Steve McQueen on the set of 1971 racing film, Le Mans, has set a new world record of $2,208,000 for a Swiss fake Heuer timepiece.

The hammer price was set at the Phillips Racing Pulse auction in New York.

It was sold without a publicly-stated pre-sale estimate, but bidding began at $200,000 and ended seven minutes later with an online bid of $1.8 billion (before buyer’s premium).
Enthusiasm for the Monaco surged last year, the 50th anniversary of the launch of the best quality TAG Heuer Monaco replica with its revolutionary automatic chronograph movement.
But the connection to Steve McQueen and his performance in Le Mans, was the catalyst for the highest price ever paid for a Heuer watch.

The watch was gifted by Mr McQueen to his personal and film set mechanic, Haig Alltounian, who directly put it up for sale with Phillips. It has a case back engraved “TO HAIG Le MANS 1970” by Mr McQueen.
“Steve McQueen and his Heuer Monaco not only became one of the most recognised and celebrated timepieces of the last century, but it forever shaped the culture of cheap copy TAG Heuer. We have been humbled by the excitement within the watch community leading up to the auction, and this record result is a testament to the historic importance and continued legacy of this Heuer timepiece,” says Frédéric Arnault, CEO of TAG Heuer.

Paul Boutros, head of Americas for Phillips Watches, and senior vice president, adds: “This luxury fake historic watch will always be associated with the glamour and thrill of auto racing, and it can certainly be considered one of the most important Heuer wristwatches of all time.”

HANDS-ON: US Best Fake Longines Legend Diver Bronze Makes Warm Metals Cool Again

The Swiss made fake Longines Legend Diver Bronze is a pitch-perfect, vintage-style diver. Yet somehow it’s failed to get the attention it deserves due, in part, because understatement is the name of its game. While the Rado Captain Cook turns heads with its lush colourways and the Oris Divers Sixty-Five makes noise with its ever-changing iterations, this bronze diver plays things down and allows its impressive looks to slowly take hold of your psyche. By the time you finally notice it, well, it’s already too late. You’re completely under its spell.

Fake Longines Legend Diver Bronze Watch For Men
First impressions

If you are intrigued by the charm of bronze, but have been put off by the narrow choice of monstrous tool watches and colourful skin divers, this might be your ticket into the world of patina. The revitalised perfect replica Longines Legend Diver offers a more formal approach to the vintage diver game, and brings a suited-up vibe to the game, more evocative of marine chronometers than scuba gear and speedboats.

Bronze Case Fake Longines Legend Diver Bronze Watch
The case for bronze

Good quality fake Longines have delivered a strong year achieving the balancing act of heritage with modernism better than most. The softly spoken Legend Diver is a superb example of the former. It plays with the early ’60s language of an elegant, understated tool watch. This echoes a time when diving was for specialists, before the advent of Cousteau and the scuba boom when everyone wanted to go diving and a rainbow of colours exploded onto watch dials.

This has an air of a gentleman adventurer from another age. The Legend Diver has remained fairly unchanged, its compressor case remaining as balanced as when first shown at Baselworld. That watch has always been fairly dressy with its monochromatic guise and polished case, despite the quirky detail of the inner rotating bezel. This latest piece changes things up – while the shape is the same, this watch is even more luxurious and refined. The caseback has the typical pebble-smooth roundness of the Heritage line with a detailed scuba diver engraving. Longines have used their largest Legend Diver size of 42mm for this bronze version, a good medium size with their typical long, slender lugs. In particular, I love the two large crowns, sharply serrated and topped off by an engraved cross-hatch pattern that turn up the functionality factor.

Green Dial Fake Longines Legend Diver Bronze Watch
The dial

The almost rose-gold colour of the bronze that’ll change as it patinas, has met its match here contrasted with the dark forest green dial. The dégradé tone, a finish first associated with the crazy dial designs of the early ’70s, here plays a different tune. The green abyss-like background set against the rose gold hands and creamy print on the dial conspires to bring a cohesion and warmth that befits the first impression of dressy vintage. This dial is a subtle delight – close to black on the inner bezel and grassy green in the centre.

What appears first as an unfeasible number of markers and lume plots makes perfect sense in a highly legible dial with a clear demarcation of the centre versus the bezel readout. The crisp gold print of logo and charming vintage font underlines the early ’60s tone. Meanwhile the spearhead golden handset is understated and almost apologetically small, yet perfectly proportioned to fit within the inner dial. The sharply angled rotating inner dive bezel is almost black, making the all-important remaining minutes of air clearly legible.

You might not want to go diving with the hand-sewn two-stitch strap in a smooth calf leather, but you also get a perfectly matched green NATO with bronze hardware, to fully explore the 300m depth rating. Change to the dressy leather strap for an evening of tall tales of the deep, while welcoming guests for cocktails in the Captain’s quarters.

Swiss Movement Fake Longines Legend Diver Bronze Watch
The movement

As with in the rest of the Legend Diver range, the movement is the tried-and-trusted L888.5 caliber. This is an ETA movement made exclusively for Swiss movement Longines replica, introducing a healthy 64 hours of power reserve to a technically advanced automatic that also includes a silicon balance spring.

This isn’t a watch for wearing on a speedboat in the South of France and that’s why the Legend Diver stands out. It’s a quietly confident diver with oodles of style. This is plainly obvious by the two-stitch leather strap that wants to stay dry under a sharp denim shirt rather than a frazzled tee – or you might want to put on that peacoat, Captain.

HANDS-ON: Hublot Has Nailed The 2020 Mood With The Most Cheerful Shade Of Sky Blue For This Big Bang US Best Fake Watch

Let’s face it – blue is a very saturated colour throughout the novelties of 2020. This is not necessarily due to a lack of creativity. If anything, it is fan service: brands truly working to provide what the people want. Hublot, on the other hand, is not one to just follow a trend – they find a way to tweak it in their moderate moments, and disrupt the hell out of it at their most extreme. And thus, they have created a new answer to the blue craze with the perfect replica Hublot Big Bang Unico Sky Blue. Leveraging their innovative approach to materials, design and fabrication, Hublot presents a compelling candidate for the most interesting blue watch of 2020.

The case

The cheap fake Hublot Big Bang Unico Sky Blue is 45mm in case diameter, and is made from Hublot’s masterfully constructed and crafted sky blue and white ceramic. The ceramic is executed with contrasting satin-brushed and high-polished finishes. The ceramic material used isn’t just aesthetically pleasing to the eye, it is also a tough and strong material that is highly robust with an extraordinary degree of shock and scratch resistance.

The contrasting finishes applied to the ceramic, especially the polished facets, will be well preserved in the long run as the material is far less prone to scratching – ensuring the watch will always be as beautiful as the day you bought it. To top it all off, the case is water resistant to 100 metres – providing little reason to bench the watch to protect it from the physicality of daily wear.

45MM Replica Hublot Big Bang Unico Sky Blue Watch
The dial

The skeletonised dial is a gorgeous city of gears beneath the AR-coated sapphire crystal. Its grey-toned hands, numerals, markers and running seconds register float like clouds inside the warmth of the case-matching sky-blue minutes track. The elapsed minutes register is also rendered in sky blue and tastefully frames the date within – subtly and legibly presenting the date for those who need it. In darker settings, the dial will light up like the night sky, with the hands, numerals, markers and registers all glowing like the stars above as a result of their Super-LumiNova coatings.

The straps

Swiss made Hublot replica provides solid options that create different looks and feels for the watch. The first strap is a full white fabric strap, infinitely adjustable due to its velcro-secured design that can be sized easily for a perfect fit.

The second is a blue and white rubber strap, its centre dominated with a matching sky blue tone, framed in white outer flanks. The case colours seamlessly blend into the rubber strap, with white aspects of the case integrating into the white of the strap, and the blue integrating into the blue. Fortunately, you are never limited to one or the other – as these straps require zero assistance from a watchmaker to swap in and out. A quick-release system allows the wearer to seamlessly pair whichever strap they would like with ease.

Fake Hublot Big Bang Unico Sky Blue Watch For Men
The movement

Don’t be fooled by the pretty sky blue — this watch means business, inside and out. The in-house manufacture caliber HUB1242 self-winding chronograph movement features a column wheel for butter-smooth start and stop actuation, and even goes a step further with a mind-easing flyback complication that allows the wearer to reset the chronograph without having to stop the timer first.

Comprised of 330 parts with 38 jewels, the HUB1242 boasts 72 hours of power reserve – enough to leave the watch running for an entire weekend without wear. Although I seriously doubt purchasers of the watch will want to separate their wrists from the watch for that long.

Final thoughts

Quality fake Hublot continually pushes the boundaries of design, a much-needed daredevil in a conventional and traditional industry. Usually, watches are technically innovative internally, with a focus of new in-house calibers. The Hublot Big Bang Unico Sky Blue is an example of innovation, inside and out. If the watch has a polarising look, it is only because of how original and distinct the design is to the Hublot brand. The watch presents a youthful take on the colour blue to create a unique offering unavailable from any other manufacturer. If you consider yourself ahead of the trend, and a pioneer in wrist fashion, then the Hublot Big Bang Unico Sky Blue should definitely find a home in your collection.

Get ready for Dustin Martin to appear on a billboard near you, draped in luxury watches…

Editor’s pick: The Norm Smith Medal is awarded to the best player in an Australian Rules Football Grand Final. If you win one, you’re all but guaranteed sports legend status for life. If you win two, you’re one of the game’s all-time greats. It’s unlikely you’ll ever have to buy yourself a beer in a bar again. If you win three, you’re a man called Dustin Martin.

‘Dusty’ was the difference in the Tigers win over the Cats on Saturday night, and we’re imagining there’s been plenty of talk over at Kennedy, an Australian jeweller and watch retailer, where he was the face of a campaign in 2020. We won’t be surprised when he once again graces city billboards and ad-banners draped in more best quality replica Panerai and IWC. Congratulations to Dustin and the Tiges on an epic win. Now, let’s read again about how Kennedy working with sporting ambassadors, as opposed to models, is a good thing.
Luxury brands invariably dangle a world of mahogany-panelled exclusivity. Viewed through the prism of their marketing, life is presented as a stately whirl of weekend polo, yachts and vintage convertibles. Access is restricted by a velvet rope and the relative depth of your wallet. But the chance to belong to this rarified community — the champagne always in the ice-bucket, peacocks strolling across the clipped lawn — remains an enviable prospect.
g on a gin and juice in the Maldives, in a cabana with Serena Williams? Yes. Croquet and Couta Boats? Not so much. But Dusty Martin, king of the ‘don’t argue’ (Google it if that is foreign, and please enjoy), is exactly who Kennedy, the Australian luxury fake watch retailer, has plumped for in a new collaboration.

At first glance, this brand fit seems as logical as Marilyn Manson becoming the ambassador for Hillsong Church. Martin is indisputably one of the greatest players in AFL history – a jaw-dropping mix of brute power, balletic movement and lethal poise. But a model of upmarket refinement he ain’t.

It’s not just the neck tattoos and buzz-cut Mohawk. Or the fact that, as a hard-scrabble kid from country Victoria, he left school in Year 9. It’s not even that his father, formerly a senior member of the Rebels bikie gang in NSW, was deported from Australia due to his criminal record. Martin is just a bit rough around the edges. The last time he made headlines with Kennedy, for example, it was after he was banned for elbowing GWS’ Adam Kennedy in the back of the head.

Yet now Martin is being shot for Kennedy lounging poolside wearing a blue rubber strap fake Panerai Submersible Chrono Guillaume Nery. In another shot, the midfield superstar is spotted in a sharp suit with an IWC Portugieser Perpetual Calendar dangling off his wrist.
Scepticism about Martin’s horological credentials won’t have been alleviated by a recent interview with The Herald Sun. When quizzed about the partnership with the watch retailer, his comments can be described as perfunctory at best.

“I really like the style of the Swiss replica watches. I think they go with my own style,” Martin told the paper.

“I treated myself to a luxury watch after the 2017 season. I think it’s important to reward yourself and celebrate after a lot of hard work.

“I work with Kennedy because they are constantly striving to achieve the best. I relate to that.”

So far, so unconvincing. But here’s why Kennedy’s decision to go with Dusty isn’t just bold, it could also be genuinely effective.

For starters, Coronoavirus is already starving watch retailers of their traditional lifeblood. As Chinese tourist numbers plummet, luxury retailers will presumably be forced to target local customers harder to compensate. Locally, Dustin Martin is a huge deal — the hottest property in Australia’s biggest spectator sport. OK, he might not boast the suave grace of a Roger Federer or the private-school background of Eddie Redmayne. But in Australia, he’s a hell of a lot more relevant. This luxury watch tie-up may be jarring, but that discordant note also gives it more impact.
Yet the bigger point is who really buys luxury clone watches? Sure, a minuscule proportion might be polo-playing one-percenters with their own private jets. But most are just regular guys with slightly heftier bank balances. Some may have enjoyed success in business, property or even sport. But they still generally live in the real world where they work hard during the week and then, at the weekend, head off to the footy or the pub. Some of them – whisper it quietly – may even have visible tattoos. In this regard, Martin is far more representative of the brands’ true target audience.

In a realm of tediously bland choices where the usual square-jawed suspects get all the gigs, Kennedy should be applauded for at least taking a punt with Martin. In the process, they may yet score what could prove to be an inside-out banana kick of a goal from 65 out.